A True Digital Innovation Agency
Blue Whale Apps creates meaningful design and development solutions across all the connected touchpoints — web, mobile, wearables, virtual assistants, IoT, smart devices, chatbots as well as AR and VR. We create next-generation digital products and experiences that define your brand, combining the latest technology with user-centered design and strategy.
Bluewhale app is one of the best companies I’ve ever worked for. The CEO Pathik is one of the kindest and generous person anyone could ever meet. He also has a fantastic team that is very dynamic in terms of the work they do. I’ve worked with him with many projects throughout the years both big and small. Until he finally decided to take the leap and do a complete rebranding from the ground up. At this time, he had already accumulated so many successful projects and have been featured in big media, so we wanted to reflect that. We went through a long and thorough research of all competitions out there just to see what they’re doing right and what didn’t work. We ran multiple discovery sessions, moodmoards, while doing our competitive analysis. After narrowing it down to about 3 major agencies in NYC, we begin to do the deeper work. Focusing now on Bluewhale’s positioning, mantra, specialties, and other services. Pathik wanted something very different, something that stands out nice and loud, but still original in terms of design.
As you’ll see below on the “before and after” shot, it’s a complete rebranding and repositioning of the company. They also now cover a wider array of services which is reflected here. We also did the copywriting work as part of the design and created a beautiful design system for them for easy future updates. Since BlueWhale had a lot of projects across many different industries, we created category tabs to make it easy for visitors to view the industry they’re interested in while still highlighting their top projects. We also created an Insight page since they wanted to engage more in blogs, social media, and public discussions etc. As for the portfolio section, BlueWhale wanted to promote the brand of each project each with their own personality. This worked out perfectly since Pathik (the founder) wanted to position BlueWhale towards their new branding services and offerings. From IT modernization, strategy work, customer application development, and so much more, we were able to promote their new services in an organized and clean fashion. It’s a massive site and we’re very proud of how it turned out. Have a look around!
