Marc Lindfors.
I'm a multidisciplinary UI/UX designer working in Brooklyn. I design for startups, small to medium-size businesses, and entrepreneurs. I have over 15 years of collective experience in the areas of mobile, web, and print designs. I use both a holistic and user-centered approach to each project to ensure that your product will not only look stunning, but the user experience will be delightful. From a lean and collaborative ideation process along with a thorough research-based competitive analysis, I got you covered. To get products done right, I use my most valuable skill - Empathy.
Trust the Process
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Discover (Phase 1)
Before starting any project, crafting a detailed project brief is ideal. During the on-boarding process, we will go through a “Discovery Session” that will allow us to come up with a product strategy which we will turn into user-stories/journey flow. Form here, we will discuss product goals, target user-needs, references for competitive analysis and many more, right along with brand positioning etc.
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Define (Phase 2)
We will craft a detailed user-stories doc, so we can start wireframing and testing out ideas. Understanding what the user-needs are is a crucial part of the process to fully identify the product goal(s) and going through the product experience. We will test ideas through design thinking, which will lead us to the right product conclusion. From here, we can start refining the wires, so we can move on to high-fidelity.
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Design (Phase 3)
Once we’ve gone through the clickable wireframes, we will then move on to the high-fidelity design prototype and mockups. From here, we will carefully evaluate the product and start testing the high-fidelity prototype mock-ups to add/change any final iterations before the developer-handoff through Figma. From here, I will work with the developers to ensure the work is within specifications.
The Scoop
Background
My professional background experience originally started as a graphic designer developing commercial designs for a diverse group of clientele in a variety of industries – inclusive of tech start-ups, film, apparel, marketing, and advertising agencies. Over the years, I’ve migrated my skill-set and shifted my focus into the mobile and web space. As a multidisciplinary UI/UX Designer obsessed with precision and details, I provide a full range of creative services including concept development, creative development, art-direction, branding, and even editorial for print when needed. My colorful background have laid the foundation of how I approach design today in the Tech Space. I have been very blessed to have worked with many great companies both in a full-time capacity as well as freelance. I have learned quite a bit throughout my 15+ years of designing products across different mediums.
Over the years, my focus has been in native mobile applications (iOS & Android) and web (digital products). My background in branding and traditional graphic design has allowed me to create delightful user experiences and stunning user Interfaces. Throughout the years, I’ve gained the ability to see the bigger picture, the greater whole of any project by utilizing my visual design skills, doing brand strategy work, and by understanding the long-term positioning of the product or service. Understanding not just the product or service, but also the way the business is run and who the real customers are is a crucial part of my work.
Expertise
My holistic approach uses lean UX methodologies and ideation processes. From product design, user research, developing personas, competitive analysis, usability testing, rapid wireframing & prototyping, interaction design, mobile app design (iOS & Android), logo design, digital illustrations, photography, typography, iconography, and user-centered approaches to design better products - I got you covered. The software I use these days is mostly Figma, but also use, Sketch, InVision, Flinto, Principle, Photoshop, Illustrator, InDesign, Affinity Photo, Affinity Designer, & Keynote when need-be. My workflow process typically goes like this: Ideation > User Research > Competitive Analysis > Sketch Concepts > Wireframes > Wireframe Prototype > User Testing - Feedback > High Fidelity Mockups > Figma Prototype > Create Style Guide > Develop a Design System / Interaction Requirements > Oversee Development with an iterative approach to ensure everything gets done right.
Objective
I work with small to mid-size businesses, tech start-ups, entrepreneurs, and corporate runaways. If you're thinking of starting a business, pushing out a digital product, or already have one going, having a Designer that can cover all aspects of design should be in the forefront of your business arsenal - this is where I can help. Too many businesses spends thousands of dollars on websites and apps only to find out later that their goals aren't being met and their business hasn't grown as expected. I'll help you identify the business goals behind your project and deliver a solution that not only looks great, but helps your business grow beyond what you invest into it. From Print, Web, and Mobile Design solutions, you have a partner in me. I am also a strong supporter and advocate for non-profit organizations in the tech industry and provide discounted rates to organizations making significant contributions to our people and planet. I've been fortunate enough to have worked on innovative applications in Healthcare and the Education Sector and have always found it the most rewarding type of work with a real sense of purpose and would like to continue down this path. If you're an organization looking to push the boundaries in health & wellness, natural healthcare, visionary plant medicines, or disrupting the education sector to create better access to high-quality learning to children across the globe where high level education is not within reach, then I want to hear from you and partner with you. Drop me a line and tell me your story! I love what I do and I love helping people.